Sonia Jain currently serves as Associate Director at Branding Science Group since January 2023, following a position as Account Director at Lumanity from January to December 2022. Prior experience includes roles as Research Manager at Elma Research and THE PLANNING SHOP, as well as positions as Senior Research Executive and Research Executive at THE PLANNING SHOP. Sonia Jain began their career in healthcare market research as a Healthcare Market Research Intern at YAPILI, contributing to qualitative and quantitative research on customer experiences with a telemedicine platform. Additional experience includes a Research Intern role at AMC - Academisch Medisch Centrum, focusing on chronic lymphocytic leukaemia, and laboratory volunteer work at the School of Health and Life Sciences. Academic qualifications include a Master of Science in Biomedical Sciences (Oncology) from the University of Amsterdam and a Bachelor of Science (Hons) in Biomedical Sciences (Cancer Biology) from the University of Bradford.