Adam Casto

Adam Casto is the EVP of Business Development and Corporate Marketing at Brandless. Adam was previously the Chief Revenue Officer at XOLogic from May 2017 to November 2021.

XOLogic provides a turnkey business platform for lighting, electrical, plumbing and industrial product distributors that need a technology boost to stay up with evolving digital market trends. We provide up-to-date, manufacturer's content-rich product information within a fully hosted website that ties into backend ERP / finance systems. Whether online, in the field, or in-store, XOLogic equips the customers and employees of distributors with tools that allow them to conveniently browse full product lines anytime, and anywhere. Our ability to provide consistent pricing information, accurate inventory levels, and detailed product information online, helps streamline the sales process and provides convenience to the buying experience.

Hired as a key member of the XOLogic executive team to define, implement and manage the company revenue engine, including defining sales processes, hiring and managing the sales and marketing teams, and defining the company's brand identity and marketing strategies to support record breaking sales growth.

Adam Casto has a bachelor's degree in business administration/marketing from Weber State University.

Their manager is Cydni Rogers Tetro, CEO & Board Member. They are on a team with Preston Crowell - Director Of Operations, Colin Jennings - Director Of Operations, and Kandice Randal - Director Of Communications.