Rohini Kaul is a professional with a background in sociology, who has held various roles in marketing, branding, and customer relations in companies such as BrandMusiq, Global Talent Track, and 82.5 Communications Pvt Ltd. With experience in strategizing and executing marketing activities, Rohini has successfully established and maintained brand presence in the market. Rohini's expertise includes developing effective product positioning and creating sonic identities that connect with consumers at a deeper level.
BrandMusiq - Sonic Branding & Experiential Design
BrandMusiq, a global sonic branding company based in Mumbai, India. In a world that is getting visually saturated, increasingly automated, and impersonal, the quickest way to a customer’s heart is through the ears. The need for brands to figure out their Sonic Identity has never been higher. Combining brand values and emotions perfectly to connect sonically with consumers is an art and science Brandmusiq has pioneered and perfected. An important part of the sonic identity is the MOGO (short for musical logo), a term created by BrandMusiq. Clients such as HDFC Bank, Mastercard, Unilever and Zomato, among others, have discovered the power of sonic branding with Brandmusiq. Connect with us to connect with your customers.