Dorit Kaplan

VP, Product at BrandTotal

Dorit Kaplan is the current Vice President of Product at BrandTotal. Dorit has held this position since May 2021. Prior to that, they served as the Group Manager of Product Management at Cornerstone OnDemand from September 2013 to May 2021. There, they were responsible for planning and defining the long-term vision for the company's key product, the Digital Teaching Platform. This included market segmentation, competitive analysis, and product positioning.

Before their time at Cornerstone OnDemand, Kaplan was the Product Line Manager at Time To Know from March 2008 to September 2013. There, they led a product team responsible for SaaS content authoring products and a new suit of mobile applications throughout the product lifecycle from strategic planning to tactical activities. Under their leadership, the team increased the usage of the system from 30% to 97% within the first 6 months. Dorit also designed and executed infrastructural features such as locking mechanism, versioning management, and localization.

Dorit Kaplan has an Executive Master of Business Administration from Northwestern University - Kellogg School of Management, a Master in Social Science from Bar-Ilan University, and a Bachelor’s Degree from Michlalah-Jerusalem College. Dorit is certified by SSCA, Inc. in Leadership Process: Motivating Achievement (LPMA) and by Bar-Ilan University in Certified Mediator - The Interdisciplinary Program in Conflict Resolution, Management and Negotiation.

Their manager is Alon Leibovich, CEO & Co-Founder. They are on a team with Yair Regev - VP, R&d, Laura Kaatz - CRO, and Mark Mansfield - SVP, Sales.


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BrandTotal

BrandTotal provides the industry’s most trusted and robust Social Competitive Intelligence & Brand Analytics platform, delivering a three-dimensional approach via 360-degree visibility with context and performance data, giving you the ability to make faster, better, and more accurate decisions with our actionable insights. They empower forward-thinking brand marketers worldwide to make better strategic and tactical brand decisions with data, not feelings.


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