Sarah Cumming

Chief Financial & Operations Officer at BRANWYN | Performance Innerwear

Sarah Cumming is a seasoned executive with extensive experience in operations and finance across diverse industries. Currently serving as the VP of Operations & Finance at BRANWYN | Performance Innerwear since January 2025, Sarah previously held significant roles including Director of FP&A, Canada and Special Projects at Burrow, where leadership encompassed financial planning and analysis, market entry in Canada, and cross-functional project management. Sarah's career also features positions such as Chief Financial & Operating Officer at BC Parks Foundation, Chief Operating Officer at GENTLE FAWN, and VP of Operations at 3x1, showcasing a consistent track record of introducing strategic planning, optimizing operations, and achieving financial efficiencies. With academic credentials from NYU Stern School of Business, Sarah holds a BS in Finance and Marketing and an MBA in Strategy, Business Analytics, Accounting, and Social Innovation & Impact.

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BRANWYN | Performance Innerwear

Based in Bend, Oregon, BRANWYN produces the world’s first and only ethically-sourced, naturally sustainable Performance Innerwear made by and for active women. Bringing together ZQ Merino and seamless knitting technology, BRANWYN is revolutionizing women’s next-to-skin apparel that supports all women, in all ways, always. BRANWYN’s underlying ethos of “Find A Way” through breaking limiting beliefs was inspired by the radical idea that women could create better underwear for themselves that meet our unique needs: comfort, temperature regulating, anti-microbial, breathable, and healthy. We also partner with organizations that provide space and support for women to experience joy and full self expression through the outdoors, sweat, community, and movement. Finally, our commitment to personal and global health and regeneration ensures we will always use natural and non-toxic fibers, sustainable materials, and prioritize ethical farming and work practices. Additionally, we donate over 1% of all of our revenue to organizations like Play Like A Girl, SheJumps, Still I Run, and Casting For Recovery as well as partner with local and national organizations that are making our belief, our reality.


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