Antony Talalay

Tony Talalay is the CEO, co-founder and member of the Board of Managers of Brassica Protection Products. As a co-founder and CEO of Brassica, Tony completed strategic licensing agreements with Johns Hopkins University and raised initial and subsequent rounds of financing for the company from friends, family and angel investors, now totaling more than $7 million. He developed a global network of fresh sprout growers for Brassica’s initial business model. The sprout business was ultimately sold to focus on stronger growth opportunities in the dietary supplement, and functional food and beverage industries. Brassica maintains a highly-successful licensed fresh sprout business in Japan.

Prior to starting Brassica in 1997, Tony worked in the marketing and advertising industries for more than 20 years. He began his career as a brand manager at General Foods. Subsequently, he spent 10 years with Foote, Cone & Belding (FCB) where he was an advertising account manager, ideating and launching a variety of domestic and international marketing programs for Frito-Lay, Sunkist and LifeSavers brands. Later, he served as regional account director for Asia for FCB’s Colgate-Palmolive assignments.

After FCB, Tony was a marketing director for New York Pulse, an early venture from The New York Times Company in consumer on-line information services.

Tony’s advertising and branding experience continued when he joined J. Walter Thompson Worldwide and was named the European director in charge responsible for Unilever hair care brand advertising. Immediately before founding Brassica, Tony served as group director for Nestle Beverage Products at McCann-Erickson, a global advertising firm.

Tony is a graduate of Yale University and earned an MBA degree from Harvard. He lives in Lutherville, Maryland with his wife and daughter and two rescue dogs. Other than broccoli, his passion is downhill skiing.