Brav
Caroline Karlström (formerly Zachrisson) is an experienced marketing and communications professional with a diverse background in leadership roles. Currently serving as Head of eCom and Marketing at Lundhags since September 2020, Caroline also manages brand marketing for Lundhags. As the CEO of Communication Karlstrom AB since August 2002, Caroline provides expertise in marketing, branding, communication strategy, and digital design. Caroline has held board membership with the Scandinavian Outdoor Group since September 2018 and previously worked as Global Marketing Manager at Lundhags Skomakarna AB and in various roles at Pfizer and Jerry Bergström AB, contributing to the growth of online media production. Caroline's educational background includes studies at Stockholm University, Paris-American Academy Art School, and Uppsala University.
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Brav
Brav is a major player in the sports and outdoor industry and manages some of the most influential brands in the marketplace, including Swix, Toko, Lundhags, Ulvang, Helsport and Skisporet.no. The mission of Brav is to improve our customers’ quality of life. Acting responsibly, we do this by connecting and developing the best talents in the sport and outdoor industry supporting them to develop and produce the most innovative products and services. Our company and community are built upon three values; teamwork, passion and courage, with a strong vision to turn dreams into memories – for our customers and for our employees. Brav has offices and own companies in Norway, Sweden, Finland, Switzerland, Germany, Lithuania, Russia, Japan and the United States. Our products are sold in more than 30 countries worldwide.