Gary Amaral

Co-Founder & Chief Marketing Officer at Breadcrumbs

Gary Amaral has over 15 years of work experience in marketing and product roles. In 2020, they became Co-Founder & Chief Marketing Officer and Co-Founder & Chief Product Officer of BreadcrumbsIO (YC S21). Prior to this, they were a Chief Loocialite at Loocial from 2014 to 2020, a Marketing Advisor at Airborne App from 2019 to 2020, VP of Marketing at Chargify from 2018 to 2019, Senior Director of Demand Generation and Director of Email & Marketing Automation at Hootsuite from 2016 to 2018, Manager of Loyalty Marketing at Canadian Tire Corporation from 2015 to 2016, Senior Marketing Manager of Enterprise CRM, Senior Marketing Manager of Customer Relationship Marketing, Marketing Manager of Loyalty & Retention, and Marketing Manager of Direct Marketing LATAM & APAC at BlackBerry from 2009 to 2015, a Consultant at GAGA Marketing Group from 2007 to 2009, a Specialist of MarCom – Advertising & Brand at MTS Allstream from 2007 to 2009, and an Account Administrator at Maple Trust Company from 2005 to 2007.

Gary Amaral completed a B.A. Hons. in Political Science at Western University in 2003. In 2006 they completed a Post-Grad in Marketing Management - Financial Services at George Brown College. In 2003 they also completed a Canadian Securities Institute program at the Canadian Securities Institute. In 2017 they obtained an ABM Certification: Advanced from Demandbase and in 2022 they obtained an Inbound certification from HubSpot Academy.

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