Eric McLellan

Eric McLellan is an accomplished music industry professional with extensive experience in artist services, A&R, and music strategy. As the Founder and Managing Director of Yo Peep This since October 2018, McLellan has been instrumental in providing management and consulting services to artists, focusing on A&R, marketing, and digital strategy. Currently serving as Lead Artist Coach for Groover Club US and a Mentor for IndieFlow, McLellan offers expert advice to emerging artists. Additionally, as a Senior Advisor for Breakr, McLellan enhances music discovery and collaboration. Previous roles include A&R positions with Ninetone Group AB and icons + giants, where notable collaborations with Grammy-winning artists were achieved. McLellan’s education includes a B.A. in Interdisciplinary Studies from Monmouth University and specialized training in A&R.