Amanda Michaud

Amanda Michaud is an experienced marketing professional currently serving as the Head of Marketing Communications at Breakthrough Properties, focusing on developing the Marketing Department and refining brand positioning. Previously, Amanda held the position of VP Marketing in the US for Beauty Pie Ltd, achieving significant reductions in customer acquisition costs and impressive increases in eCommerce conversion rates. Prior roles include VP of Marketing at Sollis Health, where Amanda built the marketing department and exceeded revenue targets, and Marketing Director at Equinox Hotels, where notable achievements included a successful website redesign leading to increased booking conversion rates. With a strong background in performance marketing, brand strategy, and creative campaigns, Amanda has worked across various industries, including health, hospitality, and real estate, and holds a BS in Media, Culture, and Communication from New York University.