Kevin Wilberding

Kevin Wilberding serves as the Director of Commercial Route-to-Market at Breakthru Beverage Group since August 2023, where responsibilities include leading commercial growth strategy projects for a multi-billion dollar organization, focusing on sales organizational design, channel strategies, technology-driven growth, and market analysis. Prior to this role, Kevin worked at Crowe as an Advisory Services Manager in Performance Improvement from September 2020 to August 2023, managing performance improvement and revenue growth engagements for private equity portfolio companies. Kevin's earlier experience at Procter & Gamble from June 2016 to September 2020 included roles as Senior Manager, Business Leader, and Process Engineer, driving continuous improvement initiatives, overseeing operational excellence, and leading high-volume consumer packaged goods business units. Academic qualifications include a Master of Business Administration from Washington University in St. Louis and a Bachelor's degree in Mechanical Engineering from Michigan State University.