Melissa Sanders

Account Activation Specialist at Breakthru

Melissa Sanders is an experienced professional in account management and hospitality, currently serving as an Account Activation Specialist at Breakthru Beverage Group since August 2022, where guidance and support for new outlets during their opening and beverage development processes are provided. Previous roles include Account Development Specialist positions at ASPECT and Jackson Family Wines, focusing on relationship building and portfolio expansion. Melissa has also held key managerial positions at Domaine Souviou Wine Bar Boutique and Wynn Las Vegas, where excellence in customer service and staff training on beverage knowledge were emphasized. With a background in graphic design and marketing, supported by degrees from Mississippi University for Women and Tulane University, Melissa has effectively combined creative and business acumen throughout a diverse career.

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Breakthru

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Breakthru Beverage is a family-owned and operated company with operations across the U.S. and Canada, and more than $5 billion in annual sales driven by a team of 7,000 associates. We deliver world-renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses.