Mike McConnon

Mike McConnon is a seasoned professional in the creator economy and influencer marketing, currently serving as Co-Founder at Matchbook since January 2023, where efforts focus on assembling fractional creator teams for brands. As Head of Creator Partnerships at Bredfor since November 2021, Mike leads creative direction and execution, connecting high-caliber talent with culturally relevant brands. Previously, Mike founded LANK Concepts and held the position of Head of Creator Partnerships at SendOwl, contributing expertise across various business functions. Mike also established social media strategies as the founding Social Media Manager for Hopin and executed comprehensive marketing campaigns as the Entertainment Marketing Manager for Postmates. Additionally, Mike founded R.A.W. Designs, emphasizing sustainability and culturally relevant influencer integration. Mike holds a Bachelor of Arts in Communication and Media Studies from Santa Clara University.