Jen Wu

Jen Wu is a seasoned professional in trade marketing and visual merchandising with extensive experience in luxury brands. Currently serving as the Trade Marketing and Event Associate Director at Breitling since February 2022, Jen's responsibilities include trade fairs, events, store planning, and visual merchandising. Previously, Jen held the position of Trade Marketing Associate Director at Richemont from October 2015 to January 2022, overseeing Trade Marketing for TimeVallée. Other notable roles include Visual Merchandising Manager at Forevermark at De Beers, where Jen managed VM creative projects and guidelines, and Trade Marketing Manager for Baume & Mercier at Richemont, focusing on store planning, visual merchandising management, and budgeting. Jen's career began at LVMH Watch & Jewelry and includes significant contributions as a Brand Promotion Specialist at Daikin. Jen holds a Bachelor's Degree in Industrial and Product Design from the University of Shanghai for Science and Technology.