Michèle Stofer

Michèle Stofer is a seasoned communications professional with extensive experience in public relations and marketing across various industries. Currently serving as the Global PR Manager and PR Manager for Breitling Switzerland since June 2022, Michèle previously held the position of International PR Manager at Swatch Ltd. and served as Communications Officer for EURO 2020 and EURO 2024 at UEFA. Additional roles include Press Officer and Communications Specialist for the Federal Office for Buildings and Logistics within the Bundesverwaltung, where Michèle managed internal and external communications along with social media strategy. Early career experiences included positions as Public Relations Trainee at Novita Communications, freelance writing for Ringier AG, and a communications internship with the Federal Department of Finance. Michèle holds a Master of Science in Business Administration with a focus on marketing from the University of Bern and a Bachelor of Arts in Media and Communication Studies from the Université de Fribourg.