▫️Maarit Vepsäläinen (formerly Kaikkonen)

Maarit Vepsäläinen (formerly Kaikkonen) has a diverse work experience spanning over 10 years. In 2020, they began working as a Key Account Manager at Brella, a SaaS platform and mobile app for the event industry. In this role, they focus on creating long-term relationships with customers and making sure that their feedback is heard. ▫️Maarit also works as a Customer Success Manager (EMEIA & APAC) in the same company, helping customers create world-class networking experiences in virtual, hybrid, and face-to-face events.

From 2014-2020, Maarit worked at ZEF as a Customer Onboarding Manager, Project Manager, and Product Owner. During this time, they were responsible for planning, developing, and implementing the customer onboarding process for ZEF's SaaS survey tool. ▫️Maarit also acted as the product owner for the legacy survey software and managed key customer projects. In addition, they helped organizations develop their data collection methods as a Customer Coach and Project Manager.

In 2014, Maarit completed a Master's Thesis for the Hanken School of Economics' M.Sc. Econ. From 2010-2014, they worked at Aalto University Executive Education as a Project Manager, Coordinator, and MBA Assistant. Her responsibilities included leading, planning, and managing the Aalto EMBA in Korea, Helsinki Study Tour 2013-project, and Aalto part-time MBA 2012-project. ▫️Maarit was also in charge of coordinating the Aalto Executive MBA 2013-2014 program, company-specific projects, and international exchange study program in the Aalto part-time MBA program.

In 2010, Maarit worked as a Brand Ambassador for Academic Work.

Maarit Vepsäläinen (formerly Kaikkonen) obtained a Master of Science (M.Sc.) in Economics and Business Administration with a focus in Intellectual Property Law from Hanken School of Economics between 2010 and 2014. ▫️Maarit also earned a Bachelor of Science (BSc) (Economics and Business Administration) with a focus in International Business from Aalto University between 2007 and 2010. In 2009, Maarit completed Exchange Studies in Business Administration and Management, General at Western Washington University. In addition, they have obtained a Event Matchmaking & Networking Certificate from Brella in December 2021 and a Sales: Customer Success Certificate from LinkedIn in December 2019.