Bernadette Aguirre

Bernadette Aguirre is an experienced marketing professional with a diverse background spanning various leadership roles across multiple industries. Currently serving as the Director of Account Strategy at Brenton Way, Bernadette drives strategic initiatives for a digital growth marketing agency. Additionally, Bernadette operates Aguirre & Co. as a Fractional CMO and Consultant, focusing on brand and growth strategies for emerging consumer goods and retail brands. Previous roles include Head of Marketing at INA Botanicals & Tea, Startup Manager at Rinse, and Sr. Marketing Director at Immigrant Creative, where Bernadette managed business development and marketing strategies for various clients. Bernadette's early career highlights include leading marketing efforts at Purity Organic, managing partnerships at LesConcierges, and directing marketing programs for New York City Tourism + Conventions. Bernadette holds an MBA from IE Business School and a BA from UC Irvine.