Alice De Wend Fenton

Alice De Wend Fenton is an experienced professional in customer relationship management and loyalty, currently serving as Head of CRM, Loyalty & CX at BrewDog since May 2021. Prior to BrewDog, Alice held positions at Selfridges as CRM Lead and at PANDORA as Head of CRM and Retail Marketing. A role at BMW Group involved strategic planning for the MINI UK consumer journey, focusing on lead generation and loyalty. Previous experience includes various positions at Renault and a Research Executive role at mmr research worldwide. Alice holds a 2.1 in BA Management (Hons) from the University of Leeds, awarded in 2009.