Alexandra Cassim

Head Of Marketing, Product & Digital at BridgeClimb Sydney

Alexandra (Ali) Cassim has extensive experience in marketing and digital roles. Alexandra (Ali) is currently the Head of Marketing, Product & Digital at BridgeClimb Sydney, where they lead the marketing and sales team, as well as handles product development and website optimization. Alexandra (Ali) is also leading BridgeClimb's first Reconciliation Action Plan.

Previously, they worked as the Head of Growth and Acquisition at BridgeClimb Sydney and as a Board Director at Varuna, The National Writers' House.

Alexandra (Ali) has also served as a marketing strategy advisor at Agronomeye, a marketing and product director at Tasmania.com Pty Ltd, and a marketing consultant at various companies including Little Rascals and Fairfax Digital.

Their previous roles also include being a marketing and commercial integration director at NewsLifeMedia and a marketing director at RateCity.com.au.

Alexandra (Ali) holds expertise in brand positioning, digital product management, acquisition strategy, marketing strategy, and team management.

Alexandra (Ali) Cassim received a Bachelor's degree in Marketing from the University of Technology Sydney in 2010. Prior to that, they successfully obtained a Bachelor's degree in Science from the University of Sydney between 1996 and 1999.

Location

Sydney, Australia

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BridgeClimb Sydney

Since 1998 BridgeClimb has established itself as an integral part of the Sydney scene. We love the Bridge and have celebrated its key milestones with Bridge workers, descendants of chief engineer JJC Bradfield, and Sydneysiders alike. BridgeClimb equips you to scale to the summit of the nationally-adored Sydney Harbour Bridge and operates four different climbs; BridgeClimb Summit, BridgeClimb Summit Insider, BridgeClimb Burrawa and BridgeClimb Ultimate. Climbs operate during dawn (limited departures), day, twilight and night. We are proud to have facilitated almost 5 million local and international visitors to climb the Bridge, and honoured to have been voted the #1 Experience in Australia (TripAdvisor: 2018 Travelers’ Choice). BridgeClimb is an ideal team activity for corporate teams and client entertainment. We offer a range of enhancements, with each option adding to the Climb with a host of special pre, during and post-climb features, including drinks and canapés for corporate groups. Contact us at events@bridgeclimb.com or on +61 2 8274 7775 to speak to our Business Development Manager (Corporate).


Headquarters

Sydney, Australia

Employees

201-500

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