Helen Roe

Helen Roe is an accomplished marketing professional with extensive experience in brand marketing, sponsorship activation, and communications across various sectors, particularly in sports and events. Currently, Helen leads consumer brand marketing and communications for Bridgestone EMIA in the UK and Ireland. Prior roles include head of marketing and communications at Gloucester Rugby and development director at Cheltenham Festivals, where Helen managed significant marketing strategies and team operations. Previous experience at AIG involved global sponsorship activation and corporate hospitality management. Helen's long tenure at Visa Europe included leading marketing integration for major sponsorships like the FIFA World Cup and the London Olympics, showcasing expertise in athlete sponsorship and brand activation. Educational credentials include a BA (Hons) in International Tourism Management from the University of Brighton and a CIM Post-graduate diploma in Integrated Marketing Communications.