Luis Miguel Álvarez Romero

Luis Miguel Álvarez Romero is an experienced marketing professional currently serving as the Head of Marketing for the Paris’24 Olympic Games Operations & B2B at Bridgestone EMIA since September 2021. In this role, Luis Miguel leads the Bridgestone Olympic & Paralympic Worldwide Hospitality program and oversees marketing activation initiatives for the upcoming Paris Games. Previously, Luis Miguel held the position of Head of Marketing for Original Equipment, focusing on strategic marketing for prestigious automotive brands. With a robust background at Bridgestone South West, Luis Miguel managed regional marketing strategies and trade promotions. Early in the career, Luis Miguel developed dealer networks and managed key accounts within the agricultural sector as a Product Manager. Luis Miguel holds a degree in Ingeniero Agronomo, Industrias Agroalimentarias from Universidad Politécnica de Madrid.