Mirella Cielo

Mirella Cielo is a seasoned professional with extensive experience in the tire industry, currently serving as the Vice President of Consumer Replacement for Bridgestone EMIA since September 2017, where responsibilities include sales and P&L management for the Consumer Replacement business across the EMIA region. Prior to this role, Mirella held various positions at Pirelli Tire North America, including VP of Marketing for the NAFTA region and Marketing Director for both the USA and Canada, significantly contributing to revenue growth and strategic initiatives. Mirella's career also includes roles in marketing management and analysis at Pirelli Tyres and related positions in market analysis and project assistance early in the career. Educational qualifications include a Master’s Degree in Business Administration and Management from Università Bocconi and additional coursework at the University of Amsterdam and SDA Bocconi.