Irena Anna Dmitry

Director, Marketing Communications at Bridgeway Benefit Technologies

Irena Anna Dmitry has a diverse work experience spanning over several years. Irena Anna most recently worked as the Director of Marketing Communications at Bridgeway Benefit Technologies starting in 2021. Prior to this, they held the position of Director of Marketing & Communications at Driving Dynamics from 2014 to 2021. In this role, they oversaw and implemented marketing and communications programs, developed marketing strategies, managed campaigns, and handled various marketing functions such as digital marketing, lead generation, copywriting, and media buying. Before their tenure at Driving Dynamics, Irena worked as a Senior Marketing Consultant at Pershing LLC, a BNY-Mellon Company from 2012 to 2018. Here, they provided marketing services to multiple business divisions and collaborated with subject matter experts to create promotional materials and thought-leadership content. Prior to their time at Pershing LLC, Irena held various roles at CEI Collision and Fleet Safety, including Senior Manager of Marketing & Communications and Marketing Communications Specialist. Irena Anna was responsible for directing all internal and external communications activities, developing marketing strategies, managing communications plans and budgets, and coordinating marketing efforts. Irena also has experience as an Editor at Advertising Specialty Institute and as an Event Planner and Marketing Specialist at Pep Boys. Overall, Irena Anna Dmitry has extensive experience in marketing and communications roles, showcasing their capabilities in strategic planning, campaign management, content creation, and team leadership.

Irena Anna Dmitry's education history includes a Master of Journalism degree with a concentration in Advertising, Public Relations & Journalism from Temple University Graduate School. Prior to that, they obtained a Bachelor of Science degree in Business Administration with a specialization in Marketing from Drexel University. Additionally, they have obtained several certifications related to digital marketing and inbound methodology from HubSpot Academy, including Search Engine Optimization Certified, Inbound Methodology Certified, Email Marketing Certified, Inbound Marketing Certified, Digital Marketing Certified, Digital Advertising Certified, HubSpot CMS Marketer Certified, Contextual Marketing Certified, HubSpot Marketing Software Certified, and HubSpot Sales Software Certified.

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