Brierley
Laurie McConville is a seasoned data analyst with extensive experience in customer insights, research analysis, and database analytics. Currently serving as a Senior Analyst in Customer Insights at Brierley | Capillary since March 2022, Laurie focuses on building data and dashboards for client KPIs while creating presentations for external business reviews. Prior experience includes a role as a Lead Data/Research Analyst at California State University, Chico, where Laurie enhanced enrollment prediction models and developed Tableau dashboards. Additionally, experience includes contract work as a Data Analyst for Medicare at Hewlett Packard Enterprise, where data analysis for fraud detection was key, and a long tenure at National Pen, where database analytics and forecasting methodologies were the focus. Laurie holds a Bachelor of Science in Mathematics from the University of California, Davis.
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Brierley
Brierley is transforming loyalty around the world, turning client challenges into successful and profitable loyalty program solutions. They bring together innovative thought leadership, unparalleled expertise, and advanced technologies to help brands win customers’ hearts and minds.