Lauren Best

Lauren Best is an accomplished marketing and communications professional with extensive experience in the sports, culture, and entertainment sectors. Currently serving as the Head of Sport and Vice President at Bright Partnerships, Lauren oversees strategy and activation for global clients at significant sporting events. Previous roles include Vice President at 160over90, where Lauren led marketing efforts for various high-profile accounts, and Director of International Markets at Mastercard, focusing on communications and engagement across multiple regions. Lauren also held leadership positions at Marylebone Cricket Club, LTA, and several prominent PR firms, cultivating a diverse skill set and a strong industry network. Lauren graduated with a BA Hons in Leisure Marketing from Bournemouth University.