Liz Ferguson

Liz Ferguson is an accomplished marketing professional with extensive experience in media and channel marketing. Currently serving as the Director of Media and Channel Marketing at Brighthouse Financial since November 2017, Liz leads a team to enhance brand awareness and drive sales through targeted media strategies. Previous roles at Brighthouse include Director of Media Marketing and positions focusing on digital and social media. Prior to Brighthouse, Liz was a Manager at Lowe's Companies, Inc., where significant achievements included award-winning campaigns that greatly enhanced customer engagement and brand visibility. Earlier in the career, Liz held various positions in digital production, design, and account services across different companies, showcasing a diverse skill set in marketing and media leadership. Liz holds a Bachelor of Arts degree in Journalism from The University of Georgia.