Product Development & Design

The Product Development & Design team at BrightLocal is responsible for creating intuitive and user-friendly features that enhance the platform’s capabilities in local SEO. This team collaborates on designing and refining product interfaces, conducting user research, and ensuring that all tools—from local rank tracking to citation management—are optimized for an engaging user experience. Their goal is to continuously improve the functionality and design of BrightLocal’s offerings, helping businesses succeed in local search visibility.