BrightSpace Agency
Laurie Cairns has a diverse work experience spanning over several years. In 1986, they founded LEC and served as President and Founder until 2013. From 2002 to 2006, they worked as a Partner at CairnsWhalen. In 2010, they temporarily became the Interim CMO at Aspect Software. From 2013 to 2018, Laurie was the Managing Partner at Blast! Marketing & PR. In 2019, they joined Reputation Partners, LLC as the EVP and Chicago GM until early 2020. In 2020, Laurie founded Cairns Communications and assumed the role of Founder. Laurie also became the SVP of Strategy & Branding at BrightSpace Agency in the same year. Additionally, Laurie served as the Marketing Committee Chair at Lumity from 2005 to 2009.
Laurie Cairns attended Northern Illinois University from 1978 to 1982 and acquired a Bachelor of Fine Arts (BFA) degree in Visual Communication.
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BrightSpace Agency
WELCOME TO OUR SPACE. Persistent. Whipsmart. Passionate about your brand’s evolution. And we have some stories to share. Like how our team bands together and generates endless energy for a client’s mission. How integration is really code for work like crazy so every last detail meshes together seamlessly – to convey the message, connect with a prospect and plop that lead right into your hands. OUR INTEGRATED SERVICES & MULTI-DISCIPLINE APPROACH If it’s in the marketing, digital & tech realm, we’ve done it. We’ve mastered it. Clients enjoy access to talented experts in every discipline, resulting in seamless collaborations and implementations. STRATEGY: Goal Alignment, Go-to-Market Planning, Inbound, Customer Journey Blueprints, Ecommerce Plans, Data & Web Analytics, Messaging Platforms, Custom Campaigns, Market Analysis ENGAGEMENT: Lead Generation Programs, Marketing Automation, Webinars & Virtual Events, Internal Communications, Experiential, Media Relations, Events/Tradeshows, Ad Planning, Influencer Marketing, Local/National Media, Consumer/Trade Media CREATIVE: Brand Identity & Logo, Environmental Branding, Storytelling, Graphic Design, Packaging Design, Content, Blog Posts, Ebooks, White Papers, Social & Documentary Video, Traditional/Outdoor Ads, Podcasts, Photography DIGITAL: Social Media Strategy & Design, Website Development, Ecommerce, LinkedIn Programs, SEO & Optimization, Email Marketing, Ad Buys/Google & Bing Ads, Paid Search & Social CLIENTS WHO SHINE From emerging brands to global companies, we work alongside clients to imagine, integrate and illuminate new marketing avenues for growth. Just a few: CJ Bio, I.E. Green Tea, Endo, GE, McDonald's, Dole, Kenmore, Kraft, Samsung, Exelon, Koch Foods, Homeward, Cooper's Hawk Winery. YOUR NEW OUTSOURCED MARKETING ARM We'd love to chat about your brand and share case studies. Our lead marketing strategist, Beth Peterson, is engaging and easygoing! Connect: (630) 803-4716 or beth@brightspaceagency.com.
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