JL

Jessica Larson

Innovation Lead at Brightwell

Jessica Larson is an experienced professional in innovation, strategy, and digital marketing, currently serving as the Innovation Lead at Brightwell since April 2024, focusing on research initiatives for new product exploration in the financial services sector. Prior to this role, Jessica was the VP of Strategy & Insights at Three Five Two, leading a team dedicated to new product innovation by addressing desirability, business viability, and go-to-market strategies. Jessica's diverse background includes serving as Director of Digital Strategy at the Arthritis Foundation, managing national marketing efforts, and holding positions in interactive marketing, communications, and education at various institutions. Jessica holds a d.MBA in Design Thinking and Business Design and has advanced degrees in English and Technical Communication from Auburn University, as well as a Bachelor's degree from Reinhardt University.

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