Ivona Băbărelu

Ivona Băbărelu is a seasoned marketing professional with extensive experience in growth marketing and product management. Currently serving as a Product Manager at Brio.ro since May 2024, Ivona previously held the position of Growth Marketing Manager at Bringo, where strategic initiatives led to significant user base expansion and a reduction in customer acquisition costs. Notable roles also include Head of Marketing Romania at SPARK, where Ivona drove a major increase in user acquisition, and similar leadership positions at FREE NOW and Clever Tech, contributing to substantial growth in app installations and user engagement. With a strong academic background, including a Master's degree in Game and Interactive Media Design and ongoing studies in Behavioral Sciences, Ivona's expertise encompasses a range of marketing specializations from brand management to data-driven campaign development.