Francisco Esteves

Francisco Esteves is a seasoned professional in consumer and market intelligence, currently serving as the Head of Consumer & Market Intelligence at Grupo Brisa since February 2007. Esteves has a proven track record in enhancing customer centricity across various business units, co-leading strategic initiatives, and executing significant projects such as the development of Via Verde’s Loyalty Program, which expanded to 900,000 members. Prior roles include responsibilities in strategic marketing and project management, where Esteves adeptly contributed to client segmentation and strategic vision redefinition towards a customer-centric model. Additionally, Esteves has experience as a Mobility Specialist at Câmara Municipal de Sintra, focused on transport and traffic solutions. Academic credentials include recent executive education in marketing and a diverse background in business administration, project management, and transport financing.