Yakup Demir, currently a Chief Commercial Officer at Brisa Bridgestone Sabanci, has extensive experience in various sales and managerial roles within the company. Prior to their current position, Yakup held titles such as Chief Sales Officer, Director of Consumer Products Sales, and Regional Sales Manager in Istanbul. With a background in engineering from Yildiz Technical University and executive education from INSEAD, Yakup has a strong foundation for leading commercial and supply chain operations.
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Brisa
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Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS (Brisa) is a Turkey-based company engaged in manufacturing, marketing and selling vehicle tires. The Company operates in three brands: Lassa, which the Company conducts marketing and sales activities in more than 50 countries; Otopratik, which offers check and maintenance services, and Bridgestone. The Company produces different types of tires for a range of vehicles, including passenger vehicles, trucks, buses, farm and off-road vehicles. The Company's products include ultra high performance tires, standard car tires, 4x4 vehicle tires, steel radial van/light truck tires, agricultural tires, forklift tires, bias-ply bus/truck tires and motorcycle tires, among others. As of December 31, 2011, the Company had one subsidiary, Bandag Lastik Mamulleri Tic AS (Bandag).