Brisbane Lions
Natalie Redford is an experienced marketing professional currently serving as General Manager Marketing at Brisbane Lions since January 2024. Previously, Natalie held the position of Managing Director at HERO from August 2022 to September 2023. Before that, Natalie worked at PepsiCo for six years, where roles included Director of UK Media and Connections and Marketing Director for PepsiCo Beverages. Additional experience includes senior leadership positions at OMD EMEA and OMD UK, where Natalie collaborated with major brands like easyJet and McDonald's to enhance customer experience and develop innovative communications models. Natalie's career began as a Research Associate at the Ehrenberg-Bass Institute, coupled with a strong academic foundation, holding both a Master’s degree and Bachelor’s degree in Marketing from the University of South Australia.
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Brisbane Lions
The Brisbane Lions are an Australian Rules Football Club which participates in the Australian Football League (AFL) and was formed from the merger of the Brisbane Bears and the Fitzroy Lions in 1996. The club appeared in four consecutive AFL Grand Finals between 2001 and 2004, winning three (2001, 2002 and 2003) to become one of the most successful teams of the modern era. They also boast one of the most successful AFLW teams since the competitions inception, playing in four grand finals, and winning one Premiership in 2021.