Natalie Redford

Natalie Redford is an experienced marketing professional currently serving as General Manager Marketing at Brisbane Lions since January 2024. Previously, Natalie held the position of Managing Director at HERO from August 2022 to September 2023. Before that, Natalie worked at PepsiCo for six years, where roles included Director of UK Media and Connections and Marketing Director for PepsiCo Beverages. Additional experience includes senior leadership positions at OMD EMEA and OMD UK, where Natalie collaborated with major brands like easyJet and McDonald's to enhance customer experience and develop innovative communications models. Natalie's career began as a Research Associate at the Ehrenberg-Bass Institute, coupled with a strong academic foundation, holding both a Master’s degree and Bachelor’s degree in Marketing from the University of South Australia.