Benjamin Barker

Benjamin Barker is a seasoned professional with extensive experience in omnichannel marketing and analytics within the pharmaceutical industry. Currently serving as Senior Director of Worldwide Omnichannel Analytics and AI at Bristol Myers Squibb since November 2016, Benjamin has successfully led the integration of artificial intelligence into solid oncology marketing strategies and developed comprehensive content strategies. Previous roles at Bristol Myers Squibb include director positions focusing on omnichannel experience and marketing in oncology, showcasing a strong track record in enhancing physician engagement and performance accountability across tactics. Prior experience at Zoetis and Pfizer further highlights capabilities in brand relaunches, cross-functional team leadership, and market expansion initiatives. Benjamin holds an MBA from the University of South Carolina and advanced degrees in Molecular Parasitology and Biology, underscoring a solid educational foundation in both business and science.