Edna Castaneda

Edna Castaneda is an experienced marketing and commercialization professional with a strong background in the pharmaceutical industry. Currently serving as the Director of Launch Commercialization at Bristol Myers Squibb since August 2011, Edna has held several roles within the company, including Associate Director of US Hematology and Senior Product Manager of US Hematology. Prior to joining Bristol Myers Squibb, Edna worked as a Corporate Marketing Manager at GS1 US and as a Freelance Advertising and Marketing Consultant at Ferrara & Company. Additional experience includes positions at Active Marketing Group, Alloy Media + Marketing, and Carlisle Inc. Edna holds a Master's degree in Communication and Information Studies from Rutgers University and an MBA in Marketing from the University of Phoenix, complementing a Bachelor of Science in Communications from Rutgers University.