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Archana Balaraman

General Manager Marketing at Britannia Industries Ltd

Archana Balaraman has over a decade of experience in product and brand management, primarily within the fast-moving consumer goods sector. Currently serving as Category Manager for Cookies, Health & Glucose at Britannia Industries Limited since April 2012, Archana has held multiple roles, including Group Product Manager for various product lines such as Premium Cookies, Crackers, and Disruptive Innovations. Prior to Britannia, Archana worked at Wipro Consumer Care and Lighting as a Brand Manager and at Johnson & Johnson as a Customer Marketing Manager after starting as a Management Trainee. Archana holds a Post Graduate Diploma in Management from the Indian Institute of Management, Calcutta, obtained in 2009.

Location

Bengaluru, India

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Britannia Industries Ltd

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Britannia Industries Limited is a food company, which is engaged in the manufacture of biscuits, cakes and rusks. The Company operates through the Foods segment, which comprises bakery and dairy products. The Company's product brands under biscuits category include Good Day, Crackers, NutriChoice, Marie Gold, Tiger, Milk Bikis, Jim Jam + Treat, Bourbon, Little Hearts, Pure Magic and Nice Time. Its products under breads include Whole Wheat Breads, White Sandwich Breads and Bread Assortment. Its products under diary category include Cheese, Fresh Dairy and Accompaniments. Its products under cakes category include Bar Cakes, Veg Cakes, Chunk Cake, Nut & Raisin Romance, and Mufills. Its product under rusk category includes Premium Bake. The products of the Company are exported across the world, which include Gulf Cooperation Council Countries (GCC), African Countries and American Countries. Its subsidiaries include Manna Foods Private Limited and International Bakery Products Limited.


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Headquarters

Bangalore, India

Employees

1,001-5,000

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