Alicia Muzyka

Alicia Muzyka has over two decades of experience in marketing, primarily with British Airways. As a Marketing Manager since June 2011, Alicia has successfully created multi-channel marketing campaigns, enhanced customer segmentation strategies, and generated over GBP50 million in incremental revenue. Previously, as Loyalty Marketing Manager, Alicia led a cross-functional working group that developed a marketing communications plan to boost awareness and revenues. Earlier roles included Manager Distribution Strategy and Manager Trade Marketing, where Alicia contributed to cost-saving initiatives and implemented effective trade marketing and digital strategies.