Edward B.

Edward B. is an experienced professional in marketing and personalisation, currently serving as a Principal Personalisation Consultant at British Airways since May 2022. Prior to this role, Edward held various positions in the same company, including Product Owner for Personalisation and A-B Testing and Global Marketing Innovation and Capability Manager. Edward's previous experience includes serving as Lead Technology Strategist at Code Worldwide from August 2017 to April 2022 and at RAPP from August 2007 to April 2022, where roles included Marketing Technology Strategist and Digital Product Consultant. Edward holds a BSc in International Development with Environment and Economics from the University of East Anglia and a Professional Diploma in Marketing from the London School of Marketing.