Sofia Miranda

Sofia Miranda is an accomplished Group Product Manager and Product Leader at British Airways, with a proven track record in shaping product strategies and leading high-performing teams. Since October 2019, Sofia has successfully launched multiple digital products, including award-winning mobile applications, while leveraging customer insights to drive product development. Prior to this, at IVC Evidensia, Sofia held the role of Digital Product Manager, overseeing a range of customer-facing digital products in the veterinary sector and implementing agile methodologies to enhance product lifecycles. Sofia's educational background includes a Master's degree in Advanced Management Practice from the University of Bath and a BA (Hons) in Business and Management from the University of the West of England.