Abdur Rafay Khurram

Abdur Rafay Khurram is a results-driven professional with a robust background in digital analytics and market insights, currently serving as a Digital Analytics & Insights Associate at BAT since April 2024. Prior experience includes a Senior Associate role at Atheneum, where significant contributions were made to global market insights projects, enhancing client engagement and managing revenues, particularly in the EMEA and SEA regions. Abdur's experience encompasses a commercial internship at Telenor, where analysis on competitive positioning was conducted, alongside various roles in promotional management and content development at educational initiatives and competitions. Abdur holds a Bachelor of Science (Hons) in Management Sciences from Lahore University of Management Sciences and has a strong foundational education in business and mathematics from Beaconhouse and The City School.