Elena Hetherington-Jones

Elena Hetherington-Jones is a highly experienced marketing professional who has worked in various prominent companies such as BAT, Pernod Ricard, and Bacardi. At BAT, Elena holds the title of Global Marketing Manager for both Dunhill and New Categories, focusing on brand profitability and revenue growth. Prior to that, at Pernod Ricard, Elena held roles such as Global Brand Manager for Premium Brands and Brand Manager for wine brands. Elena's educational background includes an MBA in International Management from Royal Holloway, University of London and a BA in Economics from Moscow State University.