Antonino Grosso

Antonino Grosso has extensive experience in the consumer goods industry, particularly with British American Tobacco since May 2003. Currently serving as Head of Consumer Experience for Italy, Antonino is a member of the Italian Leadership Team and reports directly to the General Manager. Notable prior roles include Category Manager for New Generation Products, Group Brand Manager for Southern Europe, and Senior Brand Manager, where responsibilities encompassed strategic marketing, operational planning, and brand management. Antonino also has experience in trade marketing and brand research, showcasing a strong background in managing cross-functional teams and driving market insights. Academic qualifications include a Master in Business Administration from Istituto Guglielmo Tagliacarne and a degree in Political Sciences and Economics from Università degli Studi di Salerno.