Carlos Enrique Vargas Rabago

Carlos Enrique Vargas Rabago possesses extensive experience in brand management and trade marketing, currently serving as Global Brand Director at British American Tobacco since June 2016. Their roles have encompassed leading strategies for market execution and sales distribution across Mexico and Central America, managing teams of over 1,000 personnel and overseeing a 22-member team focused on brand portfolio strategy and trade marketing initiatives. Carlos's previous positions include Regional Sales and Marketing Manager at British American Tobacco and National Sales Manager at American Express, demonstrating a strong track record in commercial strategy, trade engagement, and consumer experience enhancement. Carlos holds a degree in Marketing and Sales from Tecnológico de Monterrey.