Darryl Baker has over 15 years of experience in the technology sector, currently serving as the DBS Global Lead - Connected Products at BAT since October 2010, where expertise in leading connected devices for consumer electronics is demonstrated. Prior to this role, Darryl held the position of Digital Innovation Lead, focusing on a platform-centric approach and the development of digital roadmaps, as well as mobile applications for connected products, while also innovating concepts involving communication technologies such as Bluetooth Low Energy and IoT. Darryl's career also includes roles as a Customer Solutions Architect at Fujitsu Services, IT Architect at C&W, and IT Architect at Energis. Educational qualifications include a Bachelor's degree in Business Information Technology from the University of Portsmouth, obtained between 1994 and 1998.