Denis Bajrektarevic

Retail Planning & Deployment Executive at BAT

Denis Bajrektarevic is an accomplished Trade Marketing Manager at CYBEX, with extensive expertise in developing and executing global trade plans to enhance brand presence and campaign execution at physical points of sale. Since October 2017, Denis has led innovative channel-specific marketing strategies, collaborated with local teams for in-store activations, and ensured optimal consumer experiences while overseeing project timelines and budgets. Earlier experience includes serving as a Marketing Consultant for iq digital media marketing gmbh, focusing on the automotive industry, and for Kölner Haie, enhancing consumer engagement and youth team development through data-driven strategies. Denis also owned Restaurant Kupferspieß, where responsibilities included financial management, marketing activations, and staff oversight. Denis holds a Bachelor of Arts in Media & Communication Management from Hochschule Fresenius.

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