Marketing and Communications

The Marketing and Communications team at British American Tobacco (BAT) is responsible for developing and executing strategic marketing initiatives to enhance brand visibility and drive consumer engagement across various tobacco and nicotine product categories. This team manages corporate communications, digital marketing efforts, and e-commerce strategies while collaborating with regional and global marketers to align campaigns with business objectives. They also focus on creating compelling content that resonates with target audiences, monitors market trends, and fosters relationships with stakeholders to support BAT's reputation and growth in the industry.