Francesca Maroli

Francesca Maroli is an experienced marketing professional with a focus on brand management and strategic marketing in the tobacco industry, currently serving as the Group Brand Manager for Southern Europe at British American Tobacco since January 2018. Francesca has a proven track record in defining brand strategies, optimizing product portfolios, and managing multi-channel marketing communications. Previous roles include positions such as RRP Marketing Manager, Product and Communication Manager, and Marketing Finance Manager, highlighting a well-rounded expertise in both marketing and financial planning. Francesca's educational background includes multiple master's degrees in digital marketing and communication from 24ORE Business School, alongside a degree in Business Administration from Università degli studi Roma TRE.