Ileana Renzi

Ileana Renzi is a Brand Executive at BAT since November 2023, focusing on brand plan development and communication strategies. Prior experience includes roles as a Marketing Project Specialist and Brand Marketing Specialist at Brioni within the KERING Group, where Ileana supported marketing strategies and coordinated cross-functional teams. Ileana also served as an Advertising & Digital Content Project Manager for Bulgari in the LVMH Group, directing advertising campaigns focused on fragrances. Previous positions at Eli Lilly and Company and dentsu involved digital content planning and media campaign support for luxury brands. Ileana holds a Master's degree in International Management from Luiss Guido Carli University and has participated in the Erasmus Programme at ICN Business School and Technological University Dublin. Early education includes a Bachelor's degree in Business Administration from Università degli Studi di Firenze.