Jaime Farje

Jaime Farje has extensive experience in marketing and sales, primarily with BAT since October 2008, where roles include Regional Portfolio Development Manager and Area Head of Lucky Strike for Latin America. Previous positions at BAT encompass Head of Marketing for Peru and Bolivia, various Regional Sales Manager roles, and responsibilities as a Senior Brand Manager across different areas. Prior to joining BAT, Jaime worked at The Coca-Cola Company as an Integrated Marketing Communications Analyst and held roles at British American Tobacco in trade marketing and brand management. Jaime began a career in advertising as an Account Executive at Grey Group. Academic credentials include an MBA from Universidad Adolfo Ibáñez and a degree from Universidad Peruana de Ciencias Aplicadas.