Marco Mui

Marco Mui is a seasoned marketing information manager with extensive experience in consumer insights and data analytics, currently serving at BAT since March 2018. In this role, Marco oversees the Marketing Information Insights agenda for Australia, fostering collaboration across commercial functions, managing the Marketing Information Budget, and optimizing data pipelines for strategic decision-making. Previous positions include Area Insights Executive and Research Executive within BAT, as well as Senior Research Executive at The Leading Edge and Assistant Research Manager at RFi Group. Marco holds a dual degree in Commerce and Economics from the University of New South Wales and participated in an International Exchange Programme at Singapore Management University.